Photo by E. Lacey
Universal's upcoming sci-fi thriller Skyline had a hotel sized ad on the Marriot in San Diego during San Diego Comic Con 2010. The movie is about a group of friends who are awoken in the night by a bright light and when they go outside to investigate, they see everyone else is drawn outside as well. Then everyone rises up into the air and vanishes. A small group of survivors must now struggle against the foes that taking the Earth's population.
In a stroke of advertising genius, there was a bubble machine that made human shaped bubble blobs that were sent up into the air over the San Diego Convention center. These bubble people also vanished into the sky, although not due to an alien force like in the movie. It was awesome to see the reactions of all the Comic Con attendees that saw the bubble people floating away.
US release date is set for November 12, 2010